M.Gemi | The Una
I concepted the campaign and wrote all copy for the launch of The Una ballet flat. The Una, or The One in Italian, was designed to be the one shoe she could wear anywhere and with anything. This was a true 360 campaign—with touchpoints on site, email, and paid—but it truly came to life on Instagram.
Site
The Una quickly became the brand’s #1 bestseller, and we continued to play on the name as we evolved the campaign with paid placements and additional emails.
